• Customers’ service-related engagement, experience, and behavioral intent: moderating role of ageRather, Raouf Ahmad; Hollebeek, Linda DesireeJournal of retailing and consumer services2021 / art. 102453, 10 p https://doi.org/10.1016/j.jretconser.2021.102453 https://www.scopus.com/sourceid/22992 https://www.scopus.com/record/display.uri?eid=2-s2.0-85099315031&origin=inward&txGid=07662dd80bf29b4b913175bb27611a4a https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20RETAIL%20CONSUM%20SERV&year=2022 https://www.webofscience.com/wos/woscc/full-record/WOS:000632439400002
• Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing