Beloved brands - insight into the formation of meaningful experience
statement of authorship
Iivi Riivits-Arkonsuo and Anu Leppiman
source
14th EBES Conference - Barcelona : program and abstract book : October 23-25, 2014, Barcelona, Spain
location of publication
Istambul
publisher
Teknik Basim Tanitim Matbaacilik
year of publication
pages
p. 8, 64
conference name, date
14th Eurasia Business and Economics Society Conference, October 23-25, 2014
conference location
Barcelona, Spain
subject term
ISBN
978-606-64002-8-5
TTÜ department
language
inglise
Riivits-Arkonsuo, I., Leppiman, A. Beloved brands - insight into the formation of meaningful experience // 14th EBES Conference - Barcelona : program and abstract book : October 23-25, 2014, Barcelona, Spain. Istambul : Teknik Basim Tanitim Matbaacilik, 2014. p. 8, 64.