Visitors' destination brand engagement's effect on co-creation : an empirical study

statement of authorship
By Raouf Ahmad Rather, Linda Hollebeek, Dale L.G. Smith, Jana Kukk, Mojtaba Ghasemi
source
The Routledge Companion to Corporate Branding
location of publication
London
publisher
year of publication
pages
17 p
ISBN
9781003035749
scientific publication
teaduspublikatsioon
classifier
3.1
TTÜ department
language
inglise
Rather, R., Hollebeek, L., Smith, D., Kukk, J., Ghasemi, M. Visitors' destination brand engagement's effect on co-creation : an empirical study // The Routledge Companion to Corporate Branding. London : Routledge, 2022. 17 p. https://doi.org/10.4324/9781003035749