Marketing theory : experience marketing and experiential marketing
autor
Same, Siiri
Larimo, Jorma Antero
vastutusandmed
Siiri Same, Jorma Larimo
allikas
The 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania
ilmumiskoht
Vilnius
kirjastus/väljaandja
Technika
ilmumisaasta
2012
leheküljed
p. 480-487 : ill
konverentsi nimetus, aeg
7th International Scientific Conference “Business and Management 2012”, May 10-11, 2012
konverentsi toimumispaik
Vilnius, Lithuania
leitav
https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing
märksõna
turundus
kogemused
võtmesõna
experience marketing
experience
experiential marketing
customer experience
value
ISSN
2029-4441
ISBN
978-609-457-116-9 (CD-ROM)
märkused
Bibliogr. p. 486-487
keel
inglise