Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal pronenessLuo, Xi; Cheah, Jun-Hwa; Hollebeek, Linda Desiree; Lim, Xin-JeanJournal of retailing and consumer services2024 / art. 103644 https://doi.org/10.1016/j.jretconser.2023.103644