The invisible leash: when human brands hijack corporate brands' consumer relationshipsGiertz, Johann N.; Hollebeek, Linda Desiree; Weiger, Welf Hermann; Hammerschmidt, MaikJournal of Service Management2022 / p. 485-495 https://doi.org/10.1108/JOSM-06-2021-0211 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS