Added value of post-secondary education in EstoniaKüttim, Merle; Hartšenko, Jelena; Riivits-Arkonsuo, IiviHEAd'19 : 5th International Conference on Higher Education Advances : proceedings2019 / p. 65-73 https://doi.org/10.4995/HEAd19.2019.9437

Addressing digital exclusion in later life : digital interventions in Estonian e-society and age-related barriersRiivits-Arkonsuo, Iivi; Leppiman, AnuBSG 2018 : 47th Annual Conference, The University of Manchester, 4-6 July, 2018 : Ageing in an Unequal World : Shaping Environments for the 21st Century : Conference Programme & book of abstracts2018 / p. 155 https://app.oxfordabstracts.com/stages/25/symposium/159/programme?backHref=/events/28/sessions/86&view=published

Antecedents of online word-of-mouth and memorable experience conceptRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational journal of business and social research2015 / p. 1-14 : ill

Beloved brands - insight into the formation of meaningful experienceRiivits-Arkonsuo, Iivi; Leppiman, Anu14th EBES Conference - Barcelona : program and abstract book : October 23-25, 2014, Barcelona, Spain2014 / p. 8, 64

The challenges of a stakeholder dialogue : the case of inexhaustible energy for exhaustible consumptionOjasoo, Merle; Roostalu, Lea; Leppiman, Anu; Riivits-Arkonsuo, IiviEvolving business models in ecosystem of disruptive technologies and social media2019 / p. 89-95 : ill

Consumer behaviour in social media : patterns of sharing commercial messagesRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational business - Baltic business development2013 / p. 307-327 : ill

Consumer journey from first experience to brand evangelismRiivits-Arkonsuo, Iivi; Kaljund, Kristel; Leppiman, AnuResearch in economics and business : Central and Eastern Europe2014 / p. 5-28 : ill

Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]Riivits-Arkonsuo, Iivi; Leppiman, Anu9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy2013 / p. 1929-1934 [CD-ROM]

Consumer's journey as ambassador of brand experiences = Tarbija teekond brändielamuste saadikunaRiivits-Arkonsuo, Iivi2015 https://www.ester.ee/record=b4524165*est

Customer experience and commitment in retailing : does customer age matter?Khan, Imran; Hollebeek, Linda Desiree; Fatma, Mobin; Islam, Jamid Ul; Riivits-Arkonsuo, IiviJournal of Retailing and Consumer Services2020 / Art. nr. 102219 https://doi.org/10.1016/j.jretconser.2020.102219 Journal metrics at WOS Article at Scopus Journal metrics at WOS Article at WOS

Experience marketing from a teaching and learning perspective [Online resource]Leppiman, Anu; Riivits-Arkonsuo, Iivi; Kukk, JanaJournal of marketing trends2018 / p. 113-121 : ill https://marketing-trends-congress.com/sites/default/files/inline-files/JMT%20DEF%202018%20Vol%205_N2_April-min%20%281%29-compressed.pdf

Experience marketing from a teaching and learning perspective [Online resource]Leppiman, Anu; Riivits-Arkonsuo, IiviProceedings of 16th International Marketing Trends Conference, 16th IMTC 20172017 / 10 p http://archives.marketing-trends-congress.com/2017/index.html

Experiences of teaching "experience marketing" at Tallinn Business SchoolLeppiman, Anu; Riivits-Arkonsuo, IiviManagement Education for a Digital World : proceedings of the 24th CEEMAN Annual Conference : 28-30 September 2016, Tallinn, Estonia2016 / p. 64-65 http://www.ceeman.org/docs/default-source/hc-presentations/proceedings-of-the-24th-ceeman-annual-conference.pdf?sfvrsn=0

Experiential technology brands for generation YRiivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 20152015 / p. 1-11 : ill

Fair Trade and social responsibility - whose duty? Estonian consumers attitudes and beliefsRiivits-Arkonsuo, Iivi; Ojasoo, Merle; Leppiman, Anu; Mänd, KristjanAgronomy research2017 / p. 1771-1781 : ill https://doi.org/10.15159/AR.17.064

Improving non-profit organizations' capability through open architecture modelLeppiman, Anu; Riivits-Arkonsuo, Iivi; Kaljund, KristelInternational business - Baltic business development2013 / p. 125-144 : ill

Joint B2B Recovery Management : the role of locus of failureNik Bakhsh, Naghmeh; Riivits-Arkonsuo, IiviEurasian journal of business and management2021 / p. 245-257 https://doi.org/10.15604/ejbm.2021.09.04.002

Joint Business-to-Business recovery management : the moderating role of locus of failureNik Bakhsh, Naghmeh; Riivits-Arkonsuo, IiviAgronomy research2021 / p. 1602–1616 https://doi.org/10.15159/AR.21.105 Journal metrics at Scopus Article at Scopus

Joint recovery management in business-to-business markets : antecedents, process and relational outcome = Äripartnerite ühine taastamistegevus : eeldused, protsess ja tulemused ärisuhteleNik Bakhsh, Naghmeh2023 https://doi.org/10.23658/taltech.15/2023 https://digikogu.taltech.ee/et/Item/72374814-6d0b-40d2-a60a-5b25da2dfcce https://www.ester.ee/record=b5555424*est

Millennials' brand attachment and ecological systems theory [Online resource]Riivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice2016 / p. 1-12 : ill http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf

Old-age digital exclusion as a policy challenge in Estonia and FinlandLeppiman, Anu; Riivits-Arkonsuo, Iivi; Pohjola, AnneliSocial Exclusion in Later Life: Interdisciplinary and Policy Perspectives2021 / p. 464−477 https://www.amazon.com/Social-Exclusion-Later-Life-Interdisciplinary/dp/3030514056 https://doi.org/10.1007/978-3-030-51406-8_32

Online word-of-mouth in experience marketing, the voice of the consumers : on the example of Estonian social media usersRiivits-Arkonsuo, Iivi; Leppiman, AnuListening to Consumers of Emerging Markets : proceedings of the 2014 Annual Conference of the Emerging Markets Conference Board2014 / p. 344-349

Online word-of-mouth on brands and experience marketingRiivits-Arkonsuo, Iivi; Leppiman, AnuJournal of management and change2014 / p. 43-55 : ill

Proactive service recovery performance in emerging (vs. developed) market-based firms : the role of clients’ cultural orientationNik Bakhsh, Naghmeh; Hollebeek, Linda Desiree; Riivits-Arkonsuo, Iivi; Clark, Moira K.; Casas, RamunasOrganizations and Markets in Emerging Economies2023 / p. 260-285 https://doi.org/10.15388/omee.2023.14.92

Quality labels in Estonian food market : do the labels matter?Riivits-Arkonsuo, Iivi; Leppiman, Anu; Hartšenko, JelenaAgronomy research2016 / p. 896-906 : ill http://ise.elnet.ee/record=b2860784~S1*est

Role of AI in enhancing customer engagement, loyalty and loyalty programme performanceMenidjel, Choukri; Hollebeek, Linda Desiree; Leppiman, Anu; Riivits-Arkonsuo, IiviHandbook of Research on Customer Loyalty2022 / p. 316-331 https://doi.org/10.4337/9781800371637.00032

TalTechi turunduse dotsent: turunduse paradigma on muutunudRiivits-Arkonsuo, IiviBestMarketing.ee2023 TalTechi turunduse dotsent: turunduse paradigma on muutunud

Tarbija teekond esmakogemusest brändisaadikuni [Elektrooniline teavik]Riivits-Arkonsuo, Iivi"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 20142014 / lk. 10

Tarbijast brändisaadikuks ehk sõnumi liikumine läbi tarbija [Võrguväljaanne]Riivits-Arkonsuo, IiviElamusdisain turunduses : turunduse õppetooli IV kevadkonverents : konverentsi ettekannete abstraktide kogumik : 10. mai 20162016 / lk. 8 https://www.ttu.ee/public/m/majandusteaduskond/Sundmused/TurKonvAbstraktid.pdf

Tarbijast brändisaadikuks ehk sõnumi liikumine tarbija kauduRiivits-Arkonsuo, IiviKaja : kommunikatsiooni ja suhtekorralduse ajakiri2016 / lk. 19-20

The value co-creation through joint failure recovery : B2B settingsNik Bakhsh, Naghmeh; Riivits-Arkonsuo, IiviJournal of creating value2022 / p. 45–57 https://doi.org/10.1177/23949643221086463 Journal metrics at Scopus Article at Scopus

Young consumers and their brand loveRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational journal of business and social research2015 / p. 33-44 : ill