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Bränd on uus jumal. Kes on Kristus?Kull, KatrinEesti Päevaleht2006 / 22. märts, lk. 4 https://epl.delfi.ee/artikkel/51034647/katrin-kull-brand-on-uus-jumal-kes-on-kristus

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Consumer journey from first experience to brand evangelismRiivits-Arkonsuo, Iivi; Kaljund, Kristel; Leppiman, AnuResearch in economics and business : Central and Eastern Europe2014 / p. 5-28 : ill

Consumer's journey as ambassador of brand experiences = Tarbija teekond brändielamuste saadikunaRiivits-Arkonsuo, Iivi2015 https://www.ester.ee/record=b4524165*est

Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectivesHollebeek, Linda Desiree; Belk, RussellInternational Journal of Research in Marketing2021 / p. 387-401 https://doi.org/10.1016/j.ijresmar.2021.03.001 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Country branding and country image : insights, challenges and prospects. The case of EstoniaSame, Siiri; Solarte Vasquez, Maria ClaudiaBaltic journal of European studies2014 / p. 137-165 : ill https://artiklid.elnet.ee/record=b2673737*est

Customer engagement in the service context : An empirical investigation of the construct, its antecedents and consequencesIslam, Jamid Ul; Hollebeek, Linda Desiree; Rahman, ZillurJournal of retailing and consumer services2019 / p. 277-285 https://doi.org/10.1016/j.jretconser.2019.05.018 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Customer experience and commitment in retailing : does customer age matter?Khan, Imran; Hollebeek, Linda Desiree; Fatma, Mobin; Islam, Jamid Ul; Riivits-Arkonsuo, IiviJournal of Retailing and Consumer Services2020 / Art. nr. 102219 https://doi.org/10.1016/j.jretconser.2020.102219 Journal metrics at WOS Article at Scopus Journal metrics at WOS Article at WOS

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and ImplicationsHollebeek, Linda Desiree; Macky, KeithJournal of interactive marketing2019 / p. 27−41 https://doi.org/10.1016/j.intmar.2018.07.003

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Expatriate as a brand : intercultural success stories of Estonian musiciansKaljund, Kristel; Peterson, Anne-LiisMusic and Human Mobility Redefining Community in Intercultural Context 20162016 / p. 252-259 : ill http://www.afahc.ro/ro/rcic/2016/rcic'16/icmhm'16_III/III.%2013.%20Kaljund-Peterson%20pp%20%20%20252-259.pdf

Experience marketing in country branding : theoretical developments and an Estonian case studySame, SiiriResearch in economics and business : Central and Eastern Europe2014 / p. 65-88 : ill

Experiential technology brands for generation YRiivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 20152015 / p. 1-11 : ill

Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic reviewHollebeek, Linda Desiree; Sarstedt, Marko; Menidjel, Choukri; Sprott, David E.; Urbonavicius, SigitasPsychology & Marketing2023 / ? https://doi.org/10.1002/mar.21797

"Hea nimi on tugeva brändi üheks eelduseks" : [Printoni trükikoja brändist]Raun, Annely; Arvola, ReneÄrielu2003 / 8, lk. 15-16

The invisible leash: when human brands hijack corporate brands' consumer relationshipsGiertz, Johann N.; Hollebeek, Linda Desiree; Weiger, Welf Hermann; Hammerschmidt, MaikJournal of Service Management2022 / p. 485-495 https://doi.org/10.1108/JOSM-06-2021-0211 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Issues of the legal protection of brand-name drugs in the European UnionKukrus, Ants; Kartus, RaulBaltic journal of European studies2011 / p. 192-210 https://artiklid.elnet.ee/record=b2428993*est

Kauplused on täitunud eestikeelse turundusalase kirjandusegaVihalem, AnnÄripäev2003 / 4. märts, lk. 15 https://www.aripaev.ee/uudised/2003/03/03/kauplused-taitunud-eestikeelse-turundusalase-kirjandusega

Kuidas luua head lastebrändi?Vihalem, AnnÄripäev2004 / 7. dets., lk. 17 https://www.aripaev.ee/uudised/2004/12/06/kuidas-luua-head-lastebrandi

Millennials' brand attachment and ecological systems theory [Online resource]Riivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice2016 / p. 1-12 : ill http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf

MIT Tallinna Tehnikaülikool : kas on mõistlik arendada oma brändi või tippülikoolilt teenus sisse osta?Liiv, InnarSirp2016 / lk. 32 : fot http://www.sirp.ee/s1-artiklid/c21-teadus/mit-tallinna-tehnikaulikool/

Nation branding : tourism brochures and the idea of an Estonian nationPolese, Abel; Pawłusz, EmiliaBaltic worlds : a scholarly journal and news magazine2017 / p. 28-31 : ill http://www.ester.ee/record=b2520977*est

Player- and spectator-engagement and co-creation in e-sports gaming events during and post-COVID-19Berndt, Adele; Hollebeek, Linda Desiree; Kaljund, Kristel; Rather, Raouf AhmadBrand co-creation tourism research : contemporary issues and challenges2023 / p. 139-158 https://www.appleacademicpress.com/brand-co-creation-tourism-research-contemporary-issues-and-challenges/9781774912515 https://www.ester.ee/record=b5602689*est

Radical circles and visionary innovation : angry birds and the transformation of video gamesAinamo, Antti; Dell'Era, Claudio; Verganti, RobertoCreativity and Innovation Management2021 / p. 439-454 https://doi.org/10.1111/caim.12458 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Reklaami turunduslike aspektide evolutsioonAllikmaa, Jaanika; Arvola, ReneÄritegevuse innovaatika. 32002 / lk. 5-20

Tallinn University of TechnologyLeading brands of Estonia : an insight into some of Estonian strongest brands2016 / p. 204-207 : ill

Tallinn University of TechnologyLeading brands of Estonia : an insight into some of Estonian strongest brands2016 / p. 204-207 : ill http://www.ester.ee/record=b4618985*est

Tarbija teekond esmakogemusest brändisaadikuni [Elektrooniline teavik]Riivits-Arkonsuo, Iivi"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 20142014 / lk. 10

Tarbijast brändisaadikuks ehk sõnumi liikumine läbi tarbija [Võrguväljaanne]Riivits-Arkonsuo, IiviElamusdisain turunduses : turunduse õppetooli IV kevadkonverents : konverentsi ettekannete abstraktide kogumik : 10. mai 20162016 / lk. 8 https://www.ttu.ee/public/m/majandusteaduskond/Sundmused/TurKonvAbstraktid.pdf

Tarbijast brändisaadikuks ehk sõnumi liikumine tarbija kauduRiivits-Arkonsuo, IiviKaja : kommunikatsiooni ja suhtekorralduse ajakiri2016 / lk. 19-20

The effect of consumer values on engagement and behavioral intent : moderating role of ageKautish, Pradeep; Hollebeek, Linda Desiree; Khare, Arpita; Rather, Raouf AhmadManaging Disruptions in Business : Causes, Conflicts, and Control2022 / p. 263-289 https://doi.org/10.1007/978-3-030-79709-6_14

The effects of consumer cosmopolitanism on purchase behavior of foreign vs. domestic productsParts, Oliver; Vida, IrenaManaging global transitions2011 / p. 355-370 : ill

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communitiesKaur, Harsandaldeep; Paruthi, Mandakini; Islam, Jamid Ul; Hollebeek, Linda DesireeTelematics and informatics2020 / art. 101321, 11 p. . ill https://doi.org/10.1016/j.tele.2019.101321 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

The role of consumer speech acts in brand activism: A transformative advertising perspectiveFletcher-Brown, Judith; Middleton, Karen; Thompson-Whiteside, Helen; Turnbull, Sarah; Tuan, Annamaria; Hollebeek, Linda DesireeJournal of Advertising2024 / 20 p https://doi.org/10.1080/00913367.2023.2288828

The role of cosmopolitanism in consumer ethnocentrism, knowledge of brand origins and foreign purchase behaviourParts, Oliver; Vida, Irena; Vihalem, AnnUniversity-business cooperation Tallinn 20112011 / p. 259-276 : ill

Turunduse alused2003 https://www.ester.ee/record=b1820995*est

Young consumers and their brand loveRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational journal of business and social research2015 / p. 33-44 : ill