Customer journey value : a conceptual frameworkHollebeek, Linda Desiree; Urbonavicius, Sigitas; Sigurdsson, Valdimar; Arvola, Rene; Clark, Moira K.Journal of creating value2023 / p. 8-26 https://doi.org/10.1177/23949643231157155

The value co-creation through joint failure recovery : B2B settingsNik Bakhsh, Naghmeh; Riivits-Arkonsuo, IiviJournal of creating value2022 / p. 45–57 https://doi.org/10.1177/23949643221086463 Journal metrics at Scopus Article at Scopus

Value creation in business services through the prism of experience economy : conceptualizing value-in-experienceKukk, Jana; Leppiman, AnuJournal of creating value2016 / p. 231-244 : ill http://dx.doi.org/10.1177/2394964316643448