Design thinking as a tool to teach experience marketingLeppiman, Anu; Kukk, JanaRethinking Entrepreneurship : Challenges for Management Education in Rising Economies : proceedings of the 25th CEEMAN Annual Conference, 20-22 September 2017, Hangzhou, China2017 / p. 72-73 : ill http://www.ceeman.org/docs/default-source/cac-2017/proceedings-of-the-25th-ceeman-annual-conference.pdf?sfvrsn=0