Attitudinal loyalty and trust in entrepreneurship : building new relationshipsPrause, Gunnar Klaus; Mendez Mendez, Marcelo; Garcia-Agreda, SergioInternational entrepreneurship and management journal2012 / [10] p. : ill https://link.springer.com/article/10.1007/s11365-011-0215-y

Game on! How gamified loyalty programs boost customer engagement valueHollebeek, Linda Desiree; Das, Kallol; Shukla, YupalInternational journal of information management2021 / art. 102308, 10 p. : ill https://doi.org/10.1016/j.ijinfomgt.2021.102308 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Loyalty conflicts and balancing different loyaltiesParts, Velli; Pevkur, Aive; Juhanson, Alina19th EAWOP Congress : abstract book2019 / p. 2120 Abstract Volume (PDF)

Role of AI in enhancing customer engagement, loyalty and loyalty programme performanceMenidjel, Choukri; Hollebeek, Linda Desiree; Leppiman, Anu; Riivits-Arkonsuo, IiviHandbook of Research on Customer Loyalty2022 / p. 316-331 https://doi.org/10.4337/9781800371637.00032

Uue töökäitumise väärtus ja hindKarotom, NataliaEesti sotsiaalteaduste aastakonverents IV : 24. - 25. november 2003 : ettekannete ja teeside kogumik2004 / lk. 262-264