Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagementHollebeek, Linda Desiree; Sprott, David E.; Riisalu, ReinPsychology & Marketing2022 / p. 1230-1243 https://doi.org/10.1002/mar.21647 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal pronenessLuo, Xi; Cheah, Jun-Hwa; Hollebeek, Linda Desiree; Lim, Xin-JeanJournal of retailing and consumer services2024 / art. 103644 https://doi.org/10.1016/j.jretconser.2023.103644

Brand engagement and experience in online servicesKhan, Imran; Hollebeek, Linda Desiree; Fatma, Mobin; Islam, Jamid Ul; Rahman, ZillurJournal of services marketing2020 / p. 163−175 https://doi.org/10.1108/JSM-03-2019-0106 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Charting the intellectual structure of customer experience researchKumar, Prashant; Hollebeek, Linda Desiree; Kar, Arpan Kumar; Kukk, JanaMarketing Intelligence & Planning2023 / p. 31-47 https://doi.org/10.1108/MIP-05-2022-0185

Cocreated brand value : theoretical model and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Hammedi, Wafa; Arvola, ReneJournal of Brand Management2021 / p. 413-428 https://doi.org/10.1057/s41262-021-00235-9 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual frameworkSaha, Victor; Venkatesh, Mani; Goyal, Praveen; Hollebeek, Linda DesireeResearch Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications2022 / p. 80-89 https://doi.org/10.4337/9781839105425

Consumer engagement with self-driving cars : a theory of planned behavior-informed perspectiveHollebeek, Linda Desiree; Menidjel, Choukri; Itani, Omar S.; Clark, Moira K.; Sigurdsson, ValdimarAsia Pacific Journal of Marketing and Logistics2023 / p. 2029-2046 https://doi.org/10.1108/APJML-08-2022-0654 Article at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Consumer engagement, stress, and conservation of resources theory: a review, conceptual development, and future research agendaHollebeek, Linda Desiree; Hammedi, Wafa; Sürott, David E.Psychology and Marketing2023 / p. 926-937 https://doi.org/10.1002/mar.21807

Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing servicesItani, Omar S.; Hollebeek, Linda DesireeJournal of services marketing2021 / p. 1073-1091 : ill https://www.emerald.com/insight/content/doi/10.1108/JSM-10-2020-0410/full/html Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectivesHollebeek, Linda Desiree; Belk, RussellInternational Journal of Research in Marketing2021 / p. 387-401 https://doi.org/10.1016/j.ijresmar.2021.03.001 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspectiveDegutis, Mindaugas; Urbonavičius, Sigitas; Hollebeek, Linda Desiree; Anselmsson, JohanJournal of retailing and consumer services2023 / art. 103385 https://doi.org/10.1016/j.jretconser.2023.103385

Customer brand engagement during service lockdownHollebeek, Linda Desiree; Smith, Dale L.G.; Kasabov, Edward; Hammedi, Wafa; Warlow, Alexander; Clark, Moira K.Journal of services marketing2021 / p. 201-209 https://doi.org/10.1108/JSM-05-2020-0199 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Customer engagement design in industrial innovationHollebeek, Linda Desiree; Keeling, Debbie Isobel; de Ruyter, KoIndustrial Marketing Management2022 / p. 83-89 https://doi.org/10.1016/j.indmarman.2022.07.010 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Customer engagement in emerging markets : framework and propositionsHollebeek, Linda Desiree; Muniz-Martinez, Norberto; Clark, Moira K.; Simanaviciute, Agne; Letukyte, NedaOrganizations and Markets in Emerging Economies2022 / p. 284-299 https://doi.org/10.15388/omee.2022.13.80 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Customer engagement in evolving technological environments : synopsis and guiding propositionsHollebeek, Linda Desiree; Sprott, David E.; Andreassen, Tor W.European Journal of Marketing2019 / p. 2018-2023 https://doi.org/10.1108/EJM-09-2019-970 Journal metrics at Scopus Aricle at Scopus Journal metrics at WOS Article metrics at WOS

Customer engagement in the service context : An empirical investigation of the construct, its antecedents and consequencesIslam, Jamid Ul; Hollebeek, Linda Desiree; Rahman, ZillurJournal of retailing and consumer services2019 / p. 277-285 https://doi.org/10.1016/j.jretconser.2019.05.018 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Customer experience and commitment in retailing : does customer age matter?Khan, Imran; Hollebeek, Linda Desiree; Fatma, Mobin; Islam, Jamid Ul; Riivits-Arkonsuo, IiviJournal of Retailing and Consumer Services2020 / Art. nr. 102219 https://doi.org/10.1016/j.jretconser.2020.102219 Journal metrics at WOS Article at Scopus Journal metrics at WOS Article at WOS

Customer journey value : a conceptual frameworkHollebeek, Linda Desiree; Urbonavicius, Sigitas; Sigurdsson, Valdimar; Arvola, Rene; Clark, Moira K.Journal of creating value2023 / p. 8-26 https://doi.org/10.1177/23949643231157155

Customer value, customer engagement, and customer-based brand equity in the context of a digital payment appBapat, Dhananjay; Hollebeek, Linda DesireeMarketing Intelligence & Planning2023 https://doi.org/10.1108/MIP-09-2022-0417

Customers’ service-related engagement, experience, and behavioral intent: moderating role of ageRather, Raouf Ahmad; Hollebeek, Linda DesireeJournal of retailing and consumer services2021 / art. 102453, 10 p https://doi.org/10.1016/j.jretconser.2021.102453 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Demystifying consumer digital cocreated value : social presence theory-informed framework and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Macky, KeithRecherche et applications en marketing2021 / p. 24-42 https://doi.org/10.1177%2F2051570720961986 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and ImplicationsHollebeek, Linda Desiree; Macky, KeithJournal of interactive marketing2019 / p. 27−41 https://doi.org/10.1016/j.intmar.2018.07.003

The effect of customers' brand experience on brand evangelism : The case of luxury hotelsPurohit, Sonal; Hollebeek, Linda Desiree; Das, Manish; Sigurdsson, ValdimarTourism management perspectives2023 / art. 101092 https://doi.org/10.1016/j.tmp.2023.101092

The effects of consumer esports videogame engagement on consumption behaviorsAbbasi, Amir Zaib; Asif, Muhammad; Hollebeek, Linda Desiree; Islam, Jamid Ul; Ting, Ding Hooi; Rehman, UmairJournal of Product and Brand Management2021 / p. 1194 - 1211 https://doi.org/10.1108/JPBM-04-2020-2839 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Engagement and value cocreation within a multi-stakeholder service ecosystemViglia, Giampaolo; Pera, Rebecca; Dyussembayeva, Shynar; Mifsud, Matthieu; Hollebeek, Linda DesireeJournal of Business Research2023 / art. 113584 https://doi.org/10.1016/j.jbusres.2022.113584

Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further researchHollebeek, Linda Desiree; Menidjel, Choukri; Sarstedt, Marko; Jansson, Johan; Urbonavicius, SigitasPsychology and Marketing2024 / art. 1326454, 19 p https://doi.org/10.1002/mar.21957

Engaging with (vs. avoiding) personalized advertising on social mediaLoureiro, Sandra Maria Correia; Hollebeek, Linda Desiree; Rather, Raouf Ahmad; Ruivo, Luis; Kaljund, Kristel; Guerreiro, JoaoJournal of marketing communications2023 https://doi.org/10.1080/13527266.2023.2289044

Ethnicity's effect on social media-based comment intention : comparing minority and majority consumersBozkurt, Siddik; Gligor, David; Hollebeek, Linda DesireePsychology and Marketing2021 / p. 1895-1910 https://doi.org/10.1002/mar.21549 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Experiential marketing for tourism destinationsRather, Raouf Ahmad; Hollebeek, Linda DesireeThe Routledge Handbook of Tourism Experience Management and Marketing2020 / 12 p https://doi.org/10.4324/9780429203916

Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousnessHollebeek, Linda Desiree; Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.Internet research2023 / p. 1573-1596 https://doi.org/10.1108/INTR-08-2021-0619 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Exploring and validating social identification and social exchange-based drivers of hospitality customer loyaltyRather, Raouf Ahmad; Hollebeek, Linda DesireeInternational journal of contemporary hospitality management2019 / p. 1432-1451 https://doi.org/10.1108/IJCHM-10-2017-0627 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Exploring customer engagement in the product vs. service contextBehnam, Mohsen; Hollebeek, Linda Desiree; Clark, Moira K.; Farabi, RezaJournal of retailing and consumer services2021 / art. 102456, 9 p https://doi.org/10.1016/j.jretconser.2021.102456 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Fifteen years of customer engagement research : a bibliometric and network analysisHollebeek, Linda Desiree; Sharma, Bhupesh; Pandey, Ritesh; Sanyal, Priyavrat; Clark, Moira K.Journal of Product & Brand Management2022 / p. 293-309 https://doi.org/10.1108/JPBM-01-2021-3301 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

First-time versus repeat tourism customer engagement, experience, and value co-creation: An empirical investigationRather, Raouf Ahmad; Hollebeek, Linda Desiree; Rasoolimanesh, S. MostafaJournal of travel research2021 / p. 549-564 https://doi.org/10.1177/0047287521997572 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Friend or foe? Customer engagement’s value-based effects on fellow customers and the firmClark, Moira K.; Lages, Cristiana R.; Hollebeek, Linda DesireeJournal of Business Research2020 / p. 549-556 https://doi.org/10.1016/j.jbusres.2020.03.011 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

From customer-, to actor-, to stakeholder engagement: taking stock, conceptualization, and future directionsHollebeek, Linda Desiree; Kumar, Virender; Srivastava, Rajendra K.Journal of Service Research2022 / p. 328-343 https://doi.org/10.1177/1094670520977680 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Game on! How gamified loyalty programs boost customer engagement valueHollebeek, Linda Desiree; Das, Kallol; Shukla, YupalInternational journal of information management2021 / art. 102308, 10 p. : ill https://doi.org/10.1016/j.ijinfomgt.2021.102308 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Guest editorialHollebeek, Linda Desiree; Sprott, David E.; Andreassen, Tor W.European Journal of Marketing2019 / p. 1665-1670 https://doi.org/10.1108/EJM-09-2019-969 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic reviewHollebeek, Linda Desiree; Sarstedt, Marko; Menidjel, Choukri; Sprott, David E.; Urbonavicius, SigitasPsychology & Marketing2023 / ? https://doi.org/10.1002/mar.21797

Handbook of research on customer engagement2019 https://www.ester.ee/record=b5290824*est https://doi.org/10.4337/9781788114899

Hedonic consumption experience in videogaming : A multidimensional perspectiveHollebeek, Linda Desiree; Abbasi, Amir Zaib; Schultz, Carsten D.; Ting, Ding Hooi; Sigurdsson, ValdimarJournal of Retailing and Consumer Services2022 / Art. 102892 https://doi.org/10.1016/j.jretconser.2021.102892 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Introduction to the handbook of research on customer engagementHollebeek, Linda Desiree; Sprott, David E.Handbook of research on customer engagement2019 / p. 1-3 https://www.ester.ee/record=b5290824*est https://doi.org/10.4337/9781788114899.00005

The invisible leash: when human brands hijack corporate brands' consumer relationshipsGiertz, Johann N.; Hollebeek, Linda Desiree; Weiger, Welf Hermann; Hammerschmidt, MaikJournal of Service Management2022 / p. 485-495 https://doi.org/10.1108/JOSM-06-2021-0211 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory modeSeptianto, Felix; Mathmann, Frank; Hollebeek, Linda Desiree; Higgins, E. ToryJournal of Advertising2023 / 18 p https://doi.org/10.1080/00913367.2023.2255251

Light at the end of the tunnel : Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19Itani, Omar S.; Hollebeek, Linda DesireeTourism Management2021 / art. 104290 https://doi.org/10.1016/j.tourman.2021.104290 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intentionKhan, Imran; Hollebeek, Linda Desiree; Fatma, Mobin; Islam, Jamid Ul; Rather, Raouf Ahmad; Shahid, Shadma; Sigurdsson, ValdimarJournal of Marketing Management2023 / p. 275-297 https://doi.org/10.1080/0267257X.2022.2106290

Moving the stakeholder journey forwardHollebeek, Linda Desiree; Kumar, Viswanathan; Srivastava, Rajendra K.; Clark, Moira K.Journal of the academy of marketing science2023 / p. 23-49 https://doi.org/10.1007/s11747-022-00878-3

Personality-based consumer engagement styles : conceptualization, research propositions and implicationsHollebeek, Linda Desiree; Islam, Jamid Ul; Macky, KeithHandbook of research on customer engagement2019 / p. 224-244 https://doi.org/10.4337/9781788114899.00017 https://www.ester.ee/record=b5290824*est

Player- and spectator-engagement and co-creation in e-sports gaming events during and post-COVID-19Berndt, Adele; Hollebeek, Linda Desiree; Kaljund, Kristel; Rather, Raouf AhmadBrand co-creation tourism research : contemporary issues and challenges2023 / p. 139-158 https://www.appleacademicpress.com/brand-co-creation-tourism-research-contemporary-issues-and-challenges/9781774912515 https://www.ester.ee/record=b5602689*est

Positively and negatively valenced customer engagement : the constructs and their organizational consequencesMarbach, Julia; Borghei Razavi, Niloofar; Lages, Cristiana R.; Hollebeek, Linda DesireeHandbook of research on customer engagement2019 / p. 291–310 : ill https://doi.org/10.4337/9781788114899.00021 https://www.ester.ee/record=b5290824*est

Proactive service recovery performance in emerging (vs. developed) market-based firms : the role of clients’ cultural orientationNik Bakhsh, Naghmeh; Hollebeek, Linda Desiree; Riivits-Arkonsuo, Iivi; Clark, Moira K.; Casas, RamunasOrganizations and Markets in Emerging Economies2023 / p. 260-285 https://doi.org/10.15388/omee.2023.14.92

Rise of the machines? Customer engagement in automated service interactionsHollebeek, Linda Desiree; Sprott, David E.; Brady, Michael K.Journal of Service Research2021 / p. 3−8 https://doi.org/10.1177/1094670520975110 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Role of AI in enhancing customer engagement, loyalty and loyalty programme performanceMenidjel, Choukri; Hollebeek, Linda Desiree; Leppiman, Anu; Riivits-Arkonsuo, IiviHandbook of Research on Customer Loyalty2022 / p. 316-331 https://doi.org/10.4337/9781800371637.00032

The role of customer experience in the perceived value–word-of-mouth relationshipKuppelwieser, Volker G.; Klaus, Philipp; Manthiou, Aikaterini; Hollebeek, Linda DesireeJournal of services marketing2022 / p. 364-378 : ill https://doi.org/10.1108/JSM-11-2020-0447 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

The role of recommender systems in fostering consumers' long-term platform engagementMaslowska, Ewa; Malthouse, Edward C.; Hollebeek, Linda DesireeJournal of Service Management2022 / p. 721-732 https://doi.org/10.1108/JOSM-12-2021-0487 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRMHollebeek, Linda Desiree; Srivastava, Rajendra K.; Chen, TomJournal of the academy of marketing science2019 / p. 161−185 https://doi.org/10.1007/s11747-016-0494-5

Service innovativeness and tourism customer outcomesHollebeek, Linda Desiree; Rather, Raouf AhmadInternational journal of contemporary hospitality management2019 / p. 4227-4246 : ill https://doi.org/10.1108/IJCHM-03-2018-0256 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagementRather, Raouf Ahmad; Hollebeek, Linda Desiree; Vo-Thanh, Tan; Ramkissoon, Haywantee; Leppiman, Anu; Smith, Dale L.G.Journal of Consumer Behaviour2022 / p. 1175-1189 https://doi.org/10.1002/cb.2070 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Social influence and stakeholder engagement behavior conformity, compliance, and reactanceHollebeek, Linda Desiree; Sprott, David E.; Sigurdsson, Valdimar; Clark, Moira K.Psychology and Marketing2022 / p. 90-100 https://doi.org/10.1002/mar.21577 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigationSo, Kevin Kam Fung; Li, Jing; King, Ceridwyn; Hollebeek, Linda DesireePsychology and Marketing2024 / 17 p https://doi.org/10.1002/mar.21999

Special Issue : Engaging Customers in an Evolving Technological Environment. European Journal of Marketing2019 https://www.emerald.com/insight/publication/issn/0309-0566/vol/53/iss/9

Stakeholder engagement and business model innovation valueHollebeek, Linda Desiree; Urbonavicius, Sigitas; Parts, OliverThe service industries journal2022 / p. 42-58 https://doi.org/10.1080/02642069.2022.2026334 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Temporality of customer engagement in service innovation : a theoretical modelKarahasanovic, Amela; Hollebeek, Linda Desiree; Chasanidou, Dimitra; Gurau, CalinHandbook of research on customer engagement2019 / p. 376–390 : ill https://doi.org/10.4337/9781788114899

The effect of consumer values on engagement and behavioral intent : moderating role of ageKautish, Pradeep; Hollebeek, Linda Desiree; Khare, Arpita; Rather, Raouf AhmadManaging Disruptions in Business : Causes, Conflicts, and Control2022 / p. 263-289 https://doi.org/10.1007/978-3-030-79709-6_14

The effect of social commerce attributes on customer engagement: an empirical investigationBusalim, Abdelsalam; Hollebeek, Linda Desiree; Lynn, TheoInternet research2023 https://doi.org/10.1108/INTR-03-2022-0165

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communitiesKaur, Harsandaldeep; Paruthi, Mandakini; Islam, Jamid Ul; Hollebeek, Linda DesireeTelematics and informatics2020 / art. 101321, 11 p. . ill https://doi.org/10.1016/j.tele.2019.101321 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

The role of consumer engagement in recovering online service failures : an application of service-dominant logicIslam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda DesireeHandbook of research on customer engagement2019 / p. 456-469 : ill https://doi.org/10.4337/9781788114899.00030

The role of consumer speech acts in brand activism: A transformative advertising perspectiveFletcher-Brown, Judith; Middleton, Karen; Thompson-Whiteside, Helen; Turnbull, Sarah; Tuan, Annamaria; Hollebeek, Linda DesireeJournal of Advertising2024 / 20 p https://doi.org/10.1080/00913367.2023.2288828

Tourism-based customer engagement : the construct, antecedents, and consequencesRather, Raouf Ahmad; Hollebeek, Linda Desiree; Islam, Jamid UlThe service industries journal2019 / p. 519-540 https://doi.org/10.1080/02642069.2019.1570154 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicityBozkurt, Siddik; Gligor, David; Hollebeek, Linda Desiree; Sumlin, CameronJournal of research in interactive marketing2024 https://doi.org/10.1108/JRIM-09-2023-0317

When gamification backfires : the impact of perceived justice on online community contributionsLeclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa; Kullak, Aureliane; Hollebeek, Linda DesireeJournal of Marketing Management2020 / p. 550-577 https://doi.org/10.1080/0267257X.2020.1736604 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Why switch? The role of customer variety-seeking and engagement in driving service switching intentionMenidjel, Choukri; Hollebeek, Linda Desiree; Urbonavicius, Sigitas; Sigurdsson, ValdimarJournal of services marketing2023 / 14 p https://doi.org/10.1108/JSM-04-2022-0122

Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement valueHussain, Ali; Abbasi, Amir Zaib; Hollebeek, Linda Desiree; Schultz, Carsten D.; Ting, Ding Hooi; Wilson, BradleyJournal of services marketing2022 / p. 398–415 : ill https://doi.org/10.1108/JSM-05-2020-0164 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Virtual reality through the customer journey : framework and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Andreassen, Tor W.; Sigurdsson, Valdimar; Smith, Dale L.G.Journal of retailing and consumer services2020 / art. 102056 https://doi.org/10.1016/j.jretconser.2020.102056 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

Visitors' destination brand engagement's effect on co-creation : an empirical studyRather, Raouf Ahmad; Hollebeek, Linda Desiree; Smith, Dale L.G.; Kukk, Jana; Ghasemi-Marzbali, AliThe Routledge Companion to Corporate Branding2022 / 17 p https://doi.org/10.4324/9781003035749