Conceptualization of experience marketing and country branding from a marketing management perspective = Elamusturunduse ja riigi brändimise kontseptualiseerimine turunduse juhtimise vaatenurgastSame, Siiri2015

Country branding and country image : insights, challenges and prospects. The case of EstoniaSame, Siiri; Solarte Vasquez, Maria ClaudiaBaltic journal of European studies2014 / p. 137-165 : ill https://artiklid.elnet.ee/record=b2673737*est

Country branding and experience marketing : a perspective on sensemaking and cognition theoriesSame, SiiriJournal of international scientific publications : economy & business2012 / p. 286-303 : ill

Elamusturundus : autentsete elamuste otsingud riigi brändimiseks [Elektrooniline publikatsioon]Same, Siiri"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 20142014 / lk. 13

Experience marketing : conceptual insights and the difference from experiential marketingLeppiman, Anu; Same, SiiriUniversity-business cooperation Tallinn 20112011 / p. 240-258 : ill

Experience marketing : conceptual model, difference from experiential marketing and a pilot studySame, Siiri41th EMAC Conference Marketing to Citizens : Going beyond Customers and Consumers : conference proceedings : ISCTE Business School, Lisbon, 22-25 May 20122012 / p. 458

Experience marketing in country branding : theoretical developments and an Estonian case studySame, SiiriResearch in economics and business : Central and Eastern Europe2014 / p. 65-88 : ill

Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing

Suvine vastuvõtukampaania 2010 [TTÜs]Same, SiiriMente et Manu2010 / lk. 7 https://www.ester.ee/record=b1242496*est

Teguderohke aasta turundus- ja kommunikatsiooniosakonnasSame, SiiriMente et Manu2010 / lk. 4 https://www.ester.ee/record=b1242496*est

Understanding experience marketing : conceptual insights and differences from experiential marketing [Electronic resource]Same, SiiriThe 11th International Marketing Trends Conference Proceedings2012 / p. 1-23 [CD-ROM]