Consumer behaviour in social media : patterns of sharing commercial messagesRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational business - Baltic business development2013 / p. 307-327 : ill

Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]Riivits-Arkonsuo, Iivi; Leppiman, Anu9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy2013 / p. 1929-1934 [CD-ROM]

Country branding and experience marketing : a perspective on sensemaking and cognition theoriesSame, SiiriJournal of international scientific publications : economy & business2012 / p. 286-303 : ill

Experience marketing from a teaching and learning perspective [Online resource]Leppiman, Anu; Riivits-Arkonsuo, Iivi; Kukk, JanaJournal of marketing trends2018 / p. 113-121 : ill https://marketing-trends-congress.com/sites/default/files/inline-files/JMT%20DEF%202018%20Vol%205_N2_April-min%20%281%29-compressed.pdf

Experience marketing in country branding : theoretical developments and an Estonian case studySame, SiiriResearch in economics and business : Central and Eastern Europe2014 / p. 65-88 : ill

Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing

Online word-of-mouth on brands and experience marketingRiivits-Arkonsuo, Iivi; Leppiman, AnuJournal of management and change2014 / p. 43-55 : ill