Experience marketing from a teaching and learning perspective [Online resource]Leppiman, Anu; Riivits-Arkonsuo, IiviProceedings of 16th International Marketing Trends Conference, 16th IMTC 20172017 / 10 p http://archives.marketing-trends-congress.com/2017/index.html

Understanding experience marketing : conceptual insights and differences from experiential marketing [Electronic resource]Same, SiiriThe 11th International Marketing Trends Conference Proceedings2012 / p. 1-23 [CD-ROM]