Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectives
Hollebeek, Linda Desiree
;
Belk, Russell
International Journal of Research in Marketing
2021
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p. 387-401
https://doi.org/10.1016/j.ijresmar.2021.03.001
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Consumption culture in Europe [Electronic resource]
Arvola, Rene
"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 2014
2014
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p. 14
Vastutustundlikust tarbimisahelast kohvi näitel
Jõers, Saskia
Studioosus
2018
/
lk. 22-23
https://www.ester.ee/record=b1558644*est