Experience marketing from a teaching and learning perspective [Online resource]
Leppiman, Anu
;
Riivits-Arkonsuo, Iivi
;
Kukk, Jana
Journal of marketing trends
2018
/
p. 113-121 : ill
https://marketing-trends-congress.com/sites/default/files/inline-files/JMT%20DEF%202018%20Vol%205_N2_April-min%20%281%29-compressed.pdf