• Customers’ service-related engagement, experience, and behavioral intent: moderating role of ageRather, Raouf Ahmad; Hollebeek, Linda DesireeJournal of retailing and consumer services2021 / art. 102453, 10 p https://doi.org/10.1016/j.jretconser.2021.102453 https://www.scopus.com/sourceid/22992 https://www.scopus.com/record/display.uri?eid=2-s2.0-85099315031&origin=inward&txGid=07662dd80bf29b4b913175bb27611a4a https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20RETAIL%20CONSUM%20SERV&year=2022 https://www.webofscience.com/wos/woscc/full-record/WOS:000632439400002
• Engaging with (vs. avoiding) personalized advertising on social mediaLoureiro, Sandra Maria Correia; Hollebeek, Linda Desiree; Rather, Raouf Ahmad; Ruivo, Luis; Kaljund, Kristel; Guerreiro, JoaoJournal of marketing communications2023 https://doi.org/10.1080/13527266.2023.2289044 https://www.scopus.com/sourceid/22954 https://www.scopus.com/record/display.uri?eid=2-s2.0-85180260034&origin=inward&txGid=e2922b7b5ecafe763dd4499195cbdaf5
• Experiential marketing for tourism destinationsRather, Raouf Ahmad; Hollebeek, Linda DesireeThe Routledge Handbook of Tourism Experience Management and Marketing2020 / 12 p https://doi.org/10.4324/9780429203916
• Exploring and validating social identification and social exchange-based drivers of hospitality customer loyaltyRather, Raouf Ahmad; Hollebeek, Linda DesireeInternational journal of contemporary hospitality management2019 / p. 1432-1451 https://doi.org/10.1108/IJCHM-10-2017-0627 https://www.scopus.com/sourceid/144742 https://www.scopus.com/record/display.uri?eid=2-s2.0-85061450898&origin=inward&txGid=a17e5267de27d582c99afe4b44117f8e https://jcr.clarivate.com/jcr-jp/journal-profile?journal=INT%20J%20CONTEMP%20HOSP%20M&year=2022 https://www.webofscience.com/wos/woscc/full-record/WOS:000466927600020
• First-time versus repeat tourism customer engagement, experience, and value co-creation: An empirical investigationRather, Raouf Ahmad; Hollebeek, Linda Desiree; Rasoolimanesh, S. MostafaJournal of travel research2021 / p. 549-564 https://doi.org/10.1177/0047287521997572 https://www.scopus.com/sourceid/14813 https://www.scopus.com/record/display.uri?eid=2-s2.0-85101244963&origin=inward&txGid=de0ae31b3865bf4547c9326c8917ab07 https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20TRAVEL%20RES&year=2022 https://www.webofscience.com/wos/woscc/full-record/WOS:000636509300001
• Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intentionKhan, Imran; Hollebeek, Linda Desiree; Fatma, Mobin; Islam, Jamid Ul; Rather, Raouf Ahmad; Shahid, Shadma; Sigurdsson, ValdimarJournal of Marketing Management2023 / p. 275-297 https://doi.org/10.1080/0267257X.2022.2106290 https://www.scopus.com/sourceid/19700187623 https://www.scopus.com/record/display.uri?eid=2-s2.0-85135760553&origin=inward&txGid=c92ceb66c2b32d8446e9f30ac12867ac https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20MARKET%20MANAG-UK&year=2023 https://www.webofscience.com/wos/woscc/full-record/WOS:000842999500001
• Player- and spectator-engagement and co-creation in e-sports gaming events during and post-COVID-19Berndt, Adele; Hollebeek, Linda Desiree; Kaljund, Kristel; Rather, Raouf AhmadBrand co-creation tourism research : contemporary issues and challenges2023 / p. 139-158 https://www.appleacademicpress.com/brand-co-creation-tourism-research-contemporary-issues-and-challenges/9781774912515 https://www.ester.ee/record=b5602689*est
• Service innovativeness and tourism customer outcomesHollebeek, Linda Desiree; Rather, Raouf AhmadInternational journal of contemporary hospitality management2019 / p. 4227-4246 : ill https://doi.org/10.1108/IJCHM-03-2018-0256 https://www.scopus.com/sourceid/144742 https://www.scopus.com/record/display.uri?eid=2-s2.0-85070437825&origin=inward&txGid=a9d0666e425fbd857772a216b8582912 https://jcr.clarivate.com/jcr-jp/journal-profile?journal=INT%20J%20CONTEMP%20HOSP%20M&year=2022 https://www.webofscience.com/wos/woscc/full-record/WOS:000497241200004
• Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagementRather, Raouf Ahmad; Hollebeek, Linda Desiree; Vo-Thanh, Tan; Ramkissoon, Haywantee; Leppiman, Anu; Smith, Dale L.G.Journal of Consumer Behaviour2022 / p. 1175-1189 https://doi.org/10.1002/cb.2070 https://www.scopus.com/sourceid/17700156733 https://www.scopus.com/record/display.uri?eid=2-s2.0-85132885086&origin=inward&txGid=2e7a6451e32d6467e76f70697582fc3b https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20CONSUM%20BEHAV&year=2022 https://www.webofscience.com/wos/woscc/full-record/WOS:000817901200001
• The effect of consumer values on engagement and behavioral intent : moderating role of ageKautish, Pradeep; Hollebeek, Linda Desiree; Khare, Arpita; Rather, Raouf AhmadManaging Disruptions in Business : Causes, Conflicts, and Control2022 / p. 263-289 https://doi.org/10.1007/978-3-030-79709-6_14
• Tourism-based customer engagement : the construct, antecedents, and consequencesRather, Raouf Ahmad; Hollebeek, Linda Desiree; Islam, Jamid UlThe service industries journal2019 / p. 519-540 https://doi.org/10.1080/02642069.2019.1570154 https://www.scopus.com/sourceid/24928 https://www.scopus.com/record/display.uri?eid=2-s2.0-85060947867&origin=inward&txGid=c5ef60292c1582a7a6b470db20b4e80f https://jcr.clarivate.com/jcr-jp/journal-profile?journal=SERV%20IND%20J&year=2022 https://www.webofscience.com/wos/woscc/full-record/WOS:000463836400004
• Tourists’ perceived travel risk, desire to travel, travel engagement, and subjective wellbeing: the moderating role of emotion regulationRather, Raouf Ahmad; Hollebeek, Linda Desiree; Wait, Marius; Khan, ImranCurrent Issues in Tourism2025 / p. 1 - 21 https://doi.org/10.1080/13683500.2024.2435420
• Visitors' destination brand engagement's effect on co-creation : an empirical studyRather, Raouf Ahmad; Hollebeek, Linda Desiree; Smith, Dale L.G.; Kukk, Jana; Ghasemi-Marzbali, AliThe Routledge Companion to Corporate Branding2022 / 17 p https://doi.org/10.4324/9781003035749