The invisible leash: when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda Desiree
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
Journal of Service Management
2022
/
p. 485-495
https://doi.org/10.1108/JOSM-06-2021-0211
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The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda Desiree
Journal of Service Management
2022
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p. 721-732
https://doi.org/10.1108/JOSM-12-2021-0487
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