Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : The roles of marketing strategy and app designFerdous, Ahmed Shahriar; Akareem, Husain Salilul; Viswanathan, Madhu; Hollebeek, Linda Desiree; Ringer, AllisonIndustrial Marketing Management2024 / p. 147-161https://doi.org/10.1016/j.indmarman.2024.04.014