• Customer experience, engagement, and co-creation in augmented reality retail serviceAbu ELSamen, Amjad; Hollebeek, Linda Desiree; Alimamy, Saifeddin; Stylos, Nikolaos; Marc Lim, WengService industries journal2025 / 30 p https://doi.org/10.1080/02642069.2025.2599145