Marketing theory : experience marketing and experiential marketing
author
Same, Siiri
Larimo, Jorma Antero
statement of authorship
Siiri Same, Jorma Larimo
source
The 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania
location of publication
Vilnius
publisher
Technika
year of publication
2012
pages
p. 480-487 : ill
conference name, date
7th International Scientific Conference “Business and Management 2012”, May 10-11, 2012
conference location
Vilnius, Lithuania
url
https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing
subject term
turundus
kogemused
keyword
experience marketing
experience
experiential marketing
customer experience
value
ISSN
2029-4441
ISBN
978-609-457-116-9 (CD-ROM)
notes
Bibliogr. p. 486-487
language
inglise