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book article

Consumer behaviour in social media : patterns of sharing commercial messagesRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational business - Baltic business development2013 / p. 307-327 : ill

book article
2

book article

Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]Riivits-Arkonsuo, Iivi; Leppiman, Anu9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy2013 / p. 1929-1934 [CD-ROM]

book article
3

journal article

Country branding and experience marketing : a perspective on sensemaking and cognition theoriesSame, SiiriJournal of international scientific publications : economy & business2012 / p. 286-303 : ill

journal article
4

journal article

Experience marketing from a teaching and learning perspective [Online resource]Leppiman, Anu; Riivits-Arkonsuo, Iivi; Kukk, JanaJournal of marketing trends2018 / p. 113-121 : ill https://marketing-trends-congress.com/sites/default/files/inline-files/JMT%20DEF%202018%20Vol%205_N2_April-min%20%281%29-compressed.pdf

journal article
5

journal article

Experience marketing in country branding : theoretical developments and an Estonian case studySame, SiiriResearch in economics and business : Central and Eastern Europe2014 / p. 65-88 : ill

journal article
6

book article

Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing

book article
7

journal article

Online word-of-mouth on brands and experience marketingRiivits-Arkonsuo, Iivi; Leppiman, AnuJournal of management and change2014 / p. 43-55 : ill

journal article

Number of records 7, displaying 1 - 7

1. experience marketing
2. cooperative marketing
3. customer engagement marketing
4. destination marketing
5. digital marketing
6. digital content marketing
7. digital marketing
8. experiential marketing
9. exporting export marketing
10. gamification marketing
11. Human-brand based marketing
12. industrial marketing
13. influencer marketing
14. instagram marketing
15. marketing
16. marketing communications
17. marketing training
18. marketing and library
19. marketing and university library
20. marketing communication
21. marketing innovation
22. marketing networks
23. marketing strategies
24. marketing strategy
25. place marketing
26. relationship marketing
27. responsible marketing
28. responsible stakeholder engagement marketing (RSEM)
29. social media marketing
30. social media marketing
31. social media marketing and library
32. social media marketing and university library
33. tourism marketing
34. word-of-mouth (WOM) marketing
35. word-of-mouth marketing
36. brand experience
37. consumer experience
38. customer experience
39. Customer experience (CX)
40. educational experience
41. experience
42. experience economy
43. experience pyramid
44. experience pyramid model
45. gameful experience
46. gamification experience
47. human experience
48. Husserl and dialogical reconstruction of experience
49. learning experience
50. meaningful experience
51. memorable brand experience
52. patient experience
53. Peirce and dialogical reconstruction of experience
54. perceived future experience
55. place experience
56. planners’ experience
57. stakeholder experience
58. sublime experience
59. teaching experience
60. user experience
61. user interface and experience design
62. value-in-experience

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