Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
author
Arya, Vikas
Sethi, Deepa
Hollebeek, Linda Desiree
statement of authorship
Vikas Arya, Deepa Sethi, Linda D. Hollebeek
source
Journal of Consumer Behaviour
publisher
Wiley
journal volume number month
vol. 24, 2
year of publication
2025
pages
17 p. : ill
url
https://doi.org/10.1002/cb.2419
subject term
liitreaalsus
brändid
kaubamärgid
tarbijakäitumine
luksuskaubad
turundus
keyword
augmented reality (AR)
brand attachment
brand competence
brand warmth
consumer engagement (CE)
luxury brands
social presence theory
ISSN
1472-0817
notes
Bibliogr.: 101 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/17700156733
https://www.scopus.com/pages/publications/105001062114?origin=resultslist
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20CONSUM%20BEHAV&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001393210100001
category (general)
Psychology
Psühholoogia
category (sub)
Psychology. Social psychology
Psühholoogia. Sotsiaalpsühholoogia
Psychology. Applied psychology
Psühholoogia. Rakenduspsühholoogia
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise