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book article
Millennials' brand attachment and ecological systems theory [Online resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
2016
/
p. 1-12 : ill
http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf
book article
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journal article EST
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journal article ENG
Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
Arya, Vikas
;
Sethi, Deepa
;
Hollebeek, Linda Desiree
Journal of Consumer Behaviour
2025
/
17 p. : ill
https://doi.org/10.1002/cb.2419
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 2, displaying
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keyword
35
1.
brand attachment
2.
place attachment
3.
brand
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand communication
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand experience
14.
brand identification
15.
brand identity
16.
brand inauthenticity
17.
brand love
18.
brand loyalty
19.
brand management
20.
brand origin identification
21.
brand prestige
22.
brand relationship quality
23.
Brand trust
24.
brand warmth
25.
cocreated brand value
26.
consumer brand engagement
27.
consumer-based brand equity
28.
consumer-brand relationship
29.
customer brand engagement
30.
customer-based brand equity
31.
human-brand based marketing
32.
intra brand competition
33.
knowledge of brand origins
34.
memorable brand experience
35.
virtual brand community
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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