S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
author
Hollebeek, Linda Desiree
Srivastava, Rajendra K.
Chen, Tom
statement of authorship
Linda D. Hollebeek, Rajendra K. Srivastava, Tom Chen
source
Journal of the academy of marketing science
journal volume number month
vol. 47, 1
year of publication
2019
pages
p. 161−185
url
https://doi.org/10.1007/s11747-016-0494-5
subject term
kliendilojaalsus
kliendisuhted
koostöö
keyword
customer engagement
S-D logic
conceptual framework
revised FPs
customer relationship management (CRM)
ISSN
0092-0703
notes
Bibliogr. p. 180-185
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group