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Journal of the academy of marketing science (source)

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journal article EST / journal article ENG

Moving the stakeholder journey forwardHollebeek, Linda Desiree; Kumar, Viswanathan; Srivastava, Rajendra K.; Clark, Moira K.Journal of the academy of marketing science2023 / p. 23-49 https://doi.org/10.1007/s11747-022-00878-3 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRMHollebeek, Linda Desiree; Srivastava, Rajendra K.; Chen, TomJournal of the academy of marketing science2019 / p. 161−185 https://doi.org/10.1007/s11747-016-0494-5

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Number of records 2, displaying 1 - 2

1. World Academy of Art and Science (WAAS)
2. cooperative marketing
3. destination marketing
4. digital marketing
5. digital content marketing
6. digital marketing
7. experience marketing
8. experiential marketing
9. exporting export marketing
10. Human-brand based marketing
11. industrial marketing
12. instagram marketing
13. marketing
14. marketing communications
15. marketing training
16. marketing and library
17. marketing and university library
18. marketing communication
19. marketing innovation
20. marketing networks
21. marketing strategy
22. place marketing
23. relationship marketing
24. social media marketing
25. social media marketing
26. social media marketing and library
27. social media marketing and university library
28. tourism marketing
29. word-of-mouth (WOM) marketing
30. word-of-mouth marketing
31. Estonian Academy of Music and Theatre Library
32. industry-academy collaboration

1. e-Governance Academy
2. Starfish Academy

1. Estonian Maritime Academy

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