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Journal of the academy of marketing science (source)

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journal article EST / journal article ENG

Moving the stakeholder journey forwardHollebeek, Linda Desiree; Kumar, Viswanathan; Srivastava, Rajendra K.; Clark, Moira K.Journal of the academy of marketing science2023 / p. 23-49 https://doi.org/10.1007/s11747-022-00878-3 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRMHollebeek, Linda Desiree; Srivastava, Rajendra K.; Chen, TomJournal of the academy of marketing science2019 / p. 161−185 https://doi.org/10.1007/s11747-016-0494-5

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Number of records 2, displaying 1 - 2

1. World Academy of Art and Science (WAAS)
2. cooperative marketing
3. customer engagement marketing
4. destination marketing
5. digital marketing
6. digital content marketing
7. digital marketing
8. experience marketing
9. experiential marketing
10. exporting export marketing
11. gamification marketing
12. Human-brand based marketing
13. industrial marketing
14. influencer marketing
15. instagram marketing
16. marketing
17. marketing communications
18. marketing training
19. marketing and library
20. marketing and university library
21. marketing communication
22. marketing innovation
23. marketing networks
24. marketing strategies
25. marketing strategy
26. place marketing
27. relationship marketing
28. responsible marketing
29. responsible stakeholder engagement marketing (RSEM)
30. social media marketing
31. social media marketing
32. social media marketing and library
33. social media marketing and university library
34. tourism marketing
35. word-of-mouth (WOM) marketing
36. word-of-mouth marketing
37. Estonian Academy of Music and Theatre Library
38. industry-academy collaboration

1. e-Governance Academy
2. Starfish Academy

1. Estonian Maritime Academy

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