Introduction to the handbook of research on customer engagement
author
Hollebeek, Linda Desiree
Sprott, David E.
statement of authorship
Linda D. Hollebeek and David E. Sprott
source
Handbook of research on customer engagement
location of publication
Cheltenham
publisher
Edward Elgar Publishing
year of publication
2019
pages
p. 1-3
series
Research Handbooks in Business and Management series
url
https://www.ester.ee/record=b5290824*est
https://doi.org/10.4337/9781788114899.00005
subject term
kliendisuhted
käsiraamatud
subject of form
eessõnad (kirjandus)
ISBN
978-1-78811-488-2
notes
Bibliogr. p. 3
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group