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Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness

author
Hollebeek, Linda Desiree
Kulikovskaja, Viktorija
Hubert, Marco
Grunert, Klaus G.
statement of authorship
Linda D. Hollebeek, Viktorija Kulikovskaja, Marco Hubert, Klaus G. Grunert Internet Research
source
Internet research
publisher
Emerald Publishing
journal volume number month
vol. 33, 4
year of publication
2023
pages
p. 1573-1596
url
https://doi.org/10.1108/INTR-08-2021-0619
subject term
kliendid
sotsiaalmeedia
kohusetunne
küsitlused
arvamusuuringud
keyword
customer engagement
spillover effects
social media
conscientiousness
experiment
survey research
ISSN
1066-2243
notes
Bibliogr.: 80 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Social sciences
Economics, econometrics and finance
category (sub)
Social sciences. Communication
Economics, econometrics and finance. Economics and econometrics
Social sciences. Sociology and political science
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Hollebeek, L. D., Kulikovskaja, V., Hubert, M., Grunert, K. G. Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness // Internet research (2023) vol. 33, 4, p. 1573-1596. https://doi.org/10.1108/INTR-08-2021-0619