Consumer behaviour in social media : patterns of sharing commercial messages
author
Riivits-Arkonsuo, Iivi
Leppiman, Anu
statement of authorship
Iivi Riivits-Arkonsuo and Anu Leppiman
source
International business - Baltic business development
location of publication
Frankfurt am Main
publisher
Peter Lang
year of publication
2013
pages
p. 307-327 : ill
conference name, date
Baltic business development colloquium : 3rd international conference Economies of Central and Eastern Europe (ECEE), June 19, 2012
conference location
Tallinn
subject term
tarbijakäitumine
sotsiaalmeedia
kaubandus
turundus
keyword
online word-of mouth (WOM) communication
consumer behaviour
social media platforms
word-of-mouth (WOM) marketing
experience marketing
ISBN
978-3-631-63816-3
notes
Bibliogr. p. 325-327
TTÜ department
ärikorralduse instituut
language
inglise