compact view print

Responsible stakeholder engagement marketing

author
Kumar, V.
Hollebeek, Linda Desiree
Sharma, Amalesh
Rajan, Bharath
Srivastava, Rajendra K.
statement of authorship
V. Kumar, Linda D. Hollebeek, Amalesh Sharma, Bharath Rajan, Rajendra K. Srivastava
source
Journal of business research
publisher
Elsevier
journal volume number month
vol. 189
year of publication
2025
pages
art. 115143
url
https://doi.org/10.1016/j.jbusres.2024.115143
subject term
ettevõtted
sotsiaalne vastutus
turundusstrateegiad
kliendid
kaasamine
jätkusuutlikkus
huvigrupid
keyword
corporate social responsibility (CSR)
customer engagement marketing
marketing strategy
responsible marketing
responsible stakeholder engagement marketing (RSEM)
stakeholder theory
ISSN
0148-2963
1873-7978
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Article at Scopus
TalTech department
Department of Business Administration
language
English
Kumar, V., Hollebeek, L. D., Sharma, A., Rajan, B., Srivastava, R. K. Responsible stakeholder engagement marketing // Journal of business research (2025) vol. 189, art. 115143. https://doi.org/10.1016/j.jbusres.2024.115143