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journal article EST / journal article ENG

Consumers’ online brand-related misinformation engagement : a weapons of influence perspectiveHollebeek, Linda Desiree; Parts, Oliver; Urbonavicius, Sigitas; Riisalu, Rein; Adomaviciute-Sakalauske, Karina; Jansson, JohanJournal of strategic marketing2024 / p. 1415-1434 https://doi.org/10.1080/0965254X.2024.2380657 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformationGerlitz, Laima; Meyer, Christopher; Prause, Gunnar KlausEntrepreneurship and sustainability issues2021 / p. 467-487 https://doi.org/10.9770/jesi.2021.8.4(28)

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Responsible stakeholder engagement marketingKumar, V.; Hollebeek, Linda Desiree; Sharma, Amalesh; Rajan, Bharath; Srivastava, Rajendra K.Journal of business research2025 / art. 115143, 15 p. : ill https://doi.org/10.1016/j.jbusres.2024.115143 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Number of records 3, displaying 1 - 3

1. marketing strategy
2. cooperative marketing
3. customer engagement marketing
4. destination marketing
5. digital marketing
6. digital content marketing
7. digital marketing
8. experience marketing
9. experiential marketing
10. exporting export marketing
11. gamification marketing
12. human-brand based marketing
13. industrial marketing
14. influencer marketing
15. instagram marketing
16. marketing
17. marketing communications
18. marketing training
19. marketing and library
20. marketing and university library
21. marketing communication
22. marketing innovation
23. marketing networks
24. marketing strategies
25. place marketing
26. relationship marketing
27. responsible marketing
28. responsible stakeholder engagement marketing (RSEM)
29. social media marketing
30. social media marketing
31. social media marketing activities
32. social media marketing and library
33. social media marketing and university library
34. tourism marketing
35. word-of-mouth (WOM) marketing
36. word-of-mouth marketing
37. adaptive test strategy generation
38. AI strategy
39. behavioural strategy
40. BESS Control Strategy
41. branding strategy
42. business strategy
43. control strategy
44. diffusion strategy
45. education strategy
46. educational strategy
47. efficient control strategy
48. electrode placement strategy
49. end-of-life (EOL) strategy
50. enterprise strategy
51. EU heating and cooling strategy
52. EU post-2020 biodiversity strategy
53. EU regulatory strategy
54. EU strategy
55. European institutions digital strategy
56. fault handling strategy
57. human resource and Strategy Europe 2020
58. long term renovation strategy
59. management strategy
60. manufacturing strategy
61. marine strategy framework directive
62. Marine Strategy Framework Directive (MSFD)
63. market strategy
64. modulation strategy
65. national cyber security strategy
66. nonlinear control strategy
67. optimal operation strategy
68. optimal storage strategy
69. outsourcing strategy
70. ownership strategy
71. passive design strategy
72. PLM implementation strategy
73. PLM strategy
74. port strategy
75. Power leveling strategy
76. pricing strategy
77. proactive strategy
78. Renovation strategy
79. scan strategy
80. scanning strategy
81. Smart Specialization Strategy
82. strategy
83. strategy building
84. strategy definition
85. strategy Europe 2020
86. strategy focus
87. strategy formation
88. strategy map
89. sustainability strategy
90. sustainable strategy
91. teaching strategy
92. waste management strategy

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