Customer brand engagement as a driver of psychological benefits of post-purchase green consumption
author
Rayne, Daniel
Hollebeek, Linda Desiree
Leckie, Civilai
Johnson, Lester
statement of authorship
Daniel Rayne, Linda D. Hollebeek, Civilai Leckie, Lester Johnson
source
Marketing Intelligence & Planning
publisher
Emerald Publishing
year of publication
2025
pages
15 p
url
https://doi.org/10.1108/MIP-10-2024-0776
subject term
personal
väärtused (filosoofia)
brändid
jätkusuutlikkus
identiteet
elektrisõidukid
keyword
personal values
customer brand engagement
green brands
perceived effort worthiness
desired self-identity
perceived life-meaning rewards
ISSN
0263-4503
1758-8049
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/144670
https://www.scopus.com/pages/publications/105024410141?origin=resultslist
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=MARK%20INTELL%20PLAN&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001622107400001
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
TalTech department
ärikorralduse instituut
Department of Business Administration
language
English
Inglise