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journal article EST
/
journal article ENG
Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
17 p
https://doi.org/10.1108/JPBM-07-2024-5370
journal article EST
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journal article ENG
2
journal article EST
/
journal article ENG
Customer brand engagement during service lockdown
Hollebeek, Linda Desiree
;
Smith, Dale L.G.
;
Kasabov, Edward
;
Hammedi, Wafa
;
Warlow, Alexander
;
Clark, Moira K.
Journal of services marketing
2021
/
p. 201-209
https://doi.org/10.1108/JSM-05-2020-0199
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
81
1.
customer brand engagement
2.
Brand engagement
3.
consumer brand engagement
4.
customer-based brand equity
5.
customer engagement
6.
customer engagement (behavior)
7.
customer engagement (CE)
8.
customer engagement scale
9.
customer engagement value
10.
brand
11.
brand attachment
12.
brand avoidance
13.
brand betrayal
14.
Brand commitment
15.
brand community identification
16.
brand competence
17.
brand equity
18.
brand evangelism
19.
brand experience
20.
brand identification
21.
brand identity
22.
brand inauthenticity
23.
brand love
24.
brand loyalty
25.
brand management
26.
brand origin identification
27.
brand prestige
28.
brand relationship quality
29.
Brand trust
30.
brand warmth
31.
cocreated brand value
32.
consumer-brand relationship
33.
Human-brand based marketing
34.
intra brand competition
35.
knowledge of brand origins
36.
memorable brand experience
37.
virtual brand community
38.
actor engagement
39.
affective engagement
40.
automatic clutch engagement
41.
civic engagement
42.
clutch engagement
43.
consumer engagement
44.
consumer engagement (CE)
45.
content engagement
46.
employee work engagement
47.
engagement
48.
engagement in study
49.
meaningful stakeholder engagement
50.
motivation and engagement
51.
R&D engagement
52.
societal engagement
53.
stakeholder engagement
54.
Stakeholders' Blockchain Engagement
55.
student engagement
56.
travel engagement
57.
work engagement
58.
bank-customer relationships
59.
customer activity cycle
60.
customer advocacy
61.
customer cocreation
62.
customer compatibility level
63.
customer experience
64.
Customer experience (CX)
65.
customer insights
66.
customer installation
67.
customer journey
68.
customer journey (CJ)
69.
customer knowledge sharing
70.
customer learning
71.
customer loyalty
72.
customer loyalty intent
73.
customer relationship management (CRM)
74.
customer satisfaction
75.
customer service quality
76.
customer survey
77.
customer trust
78.
customer value
79.
customer values
80.
perceived customer value theory
81.
student-customer orientation
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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