Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
author
Luo, Xi
Cheah, Jun-Hwa
Hollebeek, Linda Desiree
Lim, Xin-Jean
statement of authorship
Xi Luo, Jun-Hwa Cheah, Linda D. Hollebeek, Xin-Jean Lim
source
Journal of retailing and consumer services
publisher
Elsevier
journal volume number month
vol. 77
year of publication
2024
pages
art. 103644, 15 p. : ill
url
https://doi.org/10.1016/j.jretconser.2023.103644
subject term
e-kaubandus
statistilised mudelid
prognoosmudelid
kliendisuhted
suhteturundus
tarbijakäitumine
ostmine
vähimruutude meetod
arvutusmeetodid
keyword
live-streaming
elaboration likelihood model
customer engagement (CE)
deal proneness
impulse buying
partial least squares structural equation modeling (PLS-SEM)
ISSN
0969-6989
notes
Bibliogr.: 125 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/22992
https://www.scopus.com/pages/publications/85177774028?inward
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20RETAIL%20CONSUM%20SERV&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001126037900001
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise