The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
author
Kaur, Harsandaldeep
Paruthi, Mandakini
Islam, Jamid Ul
Hollebeek, Linda Desiree
statement of authorship
Harsandaldeep Kaur, Mandakini Paruthi, JamidUl Islam, Linda D. Hollebeek
source
Telematics and informatics
publisher
Elsevier
journal volume number month
vol. 46
year of publication
2020
pages
art. 101321, 11 p. . ill
url
https://doi.org/10.1016/j.tele.2019.101321
subject term
tarbijakäitumine
kliendilojaalsus
brändid
identifitseerimine
keyword
consumer brand engagement
brand community identification
reward
brand loyalty
virtual brand community
ISSN
0736-5853
notes
Bibliogr.: 108 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/20896
https://www.scopus.com/record/display.uri?eid=2-s2.0-85075966545&origin=inward&txGid=f73986f474a0e5b0798c18c798470242
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=TELEMAT%20INFORM&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000510316000002
category (general)
Social sciences
Computer science
Engineering
Sotsiaalteadused
Arvutiteadus
Tehnika
category (sub)
Social sciences. Law
Social sciences. Communication
Computer science. Computer networks and communications
Engineering. Electrical and electronic engineering
Sotsiaalteadused. Seadus
Sotsiaalteadused. Suhtlemine
Arvutiteadus. Arvutivõrgud ja side
Tehnika. Elektri- ja elektroonikatehnika
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group