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journal article EST
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journal article ENG
Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
Journal metrics at Scopus
Article at Scopus
journal article EST
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journal article ENG
2
journal article EST
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journal article ENG
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Kaur, Harsandaldeep
;
Paruthi, Mandakini
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Telematics and informatics
2020
/
art. 101321, 11 p. . ill
https://doi.org/10.1016/j.tele.2019.101321
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
100
1.
consumer brand engagement
2.
Brand engagement
3.
customer brand engagement
4.
consumer-brand relationship
5.
consumer engagement
6.
consumer engagement (CE)
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand competence
14.
brand equity
15.
brand evangelism
16.
brand experience
17.
brand identification
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand loyalty
22.
brand management
23.
brand origin identification
24.
brand prestige
25.
brand relationship quality
26.
Brand trust
27.
brand warmth
28.
cocreated brand value
29.
customer-based brand equity
30.
Human-brand based marketing
31.
intra brand competition
32.
knowledge of brand origins
33.
memorable brand experience
34.
virtual brand community
35.
actor engagement
36.
affective engagement
37.
automatic clutch engagement
38.
civic engagement
39.
clutch engagement
40.
content engagement
41.
customer engagement
42.
customer engagement (behavior)
43.
customer engagement (CE)
44.
customer engagement scale
45.
customer engagement value
46.
employee work engagement
47.
engagement
48.
engagement in study
49.
meaningful stakeholder engagement
50.
motivation and engagement
51.
R&D engagement
52.
societal engagement
53.
stakeholder engagement
54.
Stakeholders' Blockchain Engagement
55.
student engagement
56.
travel engagement
57.
work engagement
58.
consumer
59.
Consumer prices
60.
Consumer age
61.
Consumer attitude
62.
Consumer attitudes
63.
consumer behavior
64.
consumer behaviour
65.
consumer centred legal drafting
66.
consumer choice
67.
consumer citizenship
68.
Consumer comfort
69.
consumer credit
70.
Consumer Culture Theory
71.
consumer decision-making
72.
consumer demand
73.
consumer digital cocreated value
74.
consumer electronics
75.
consumer ethnocentrism
76.
consumer expectations
77.
consumer experience
78.
consumer inertia
79.
consumer insolvency
80.
consumer intentions
81.
consumer journey
82.
consumer load
83.
consumer load patterns
84.
consumer loans
85.
consumer online behavior
86.
Consumer perception
87.
consumer power system
88.
consumer preference
89.
consumer preference study
90.
consumer protection
91.
Consumer study
92.
consumer switching behavior
93.
consumer-oriented demand side management
94.
consumer-perceived power
95.
Consumer-perceived value (CPV)
96.
direct-to-consumer genetic tests
97.
online consumer reviews
98.
postconsumer textile waste
99.
post-consumer textile wastes
100.
price indices (consumer, producer, construction, import and export price indices)
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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