Cocreated brand value : theoretical model and propositions
statement of authorship
Linda D. Hollebeek, Moira K. Clark, Wafa Hammedi & René Arvola
source
Journal of Brand Management
publisher
journal volume number month
vol. 28, 4
year of publication
pages
p. 413-428
subject term
keyword
cocreated brand value
resource integration
sharing
modified tie-strength
modified network cohesion
ISSN
1350-231X
1479-1803
notes
Bibliogr.: 150 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
category (general)
category (sub)
kvartiil
TTÜ department
language
inglise
Uurimisrühm
Hollebeek, L. D., Clark, M. K., Hammedi, W., Arvola, R. Cocreated brand value : theoretical model and propositions // Journal of Brand Management (2021) vol. 28, 4, p. 413-428.