Experience marketing in country branding : theoretical developments and an Estonian case study
author
Same, Siiri
statement of authorship
Siiri Same
source
Research in economics and business : Central and Eastern Europe
journal volume number month
Vol. 6, No.1
year of publication
2014
pages
p. 65-88 : ill
subject term
brändid
brändimine
autentimine
subject of location
Eesti
keyword
experience marketing
country branding
cognition-affection-conation
authenticity
Estonia
ISSN
1736-9126
notes
Bibliogr. p. 85-88
TalTech department
ärikorralduse instituut
language
inglise