Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
author
Hollebeek, Linda Desiree
Macky, Keith
statement of authorship
Linda D.Hollebeek, Keith Macky
source
Journal of interactive marketing
journal volume number month
vol. 45
year of publication
2019
pages
p. 27−41
url
https://doi.org/10.1016/j.intmar.2018.07.003
subject term
usaldus
brändid
kliendilojaalsus
keyword
digital content marketing
engagement
trust
brand equity
conceptual framework
ISSN
1094-9968
notes
Bibliogr. p. 37-41
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group