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journal article
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
Hollebeek, Linda Desiree
;
Macky, Keith
Journal of interactive marketing
2019
/
p. 27−41
https://doi.org/10.1016/j.intmar.2018.07.003
journal article
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keyword
31
1.
brand equity
2.
customer-based brand equity
3.
efficiency and equity of education
4.
equity
5.
equity markets
6.
housing equity withdrawal
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
Brand engagement
14.
brand evangelism
15.
brand experience
16.
brand identity
17.
brand inauthenticity
18.
brand love
19.
brand loyalty
20.
brand origin identification
21.
brand relationship quality
22.
Brand trust
23.
cocreated brand value
24.
consumer brand engagement
25.
consumer-brand relationship
26.
customer brand engagement
27.
Human-brand based marketing
28.
intra brand competition
29.
knowledge of brand origins
30.
memorable brand experience
31.
virtual brand community
author
1
1.
Brand, Ruth
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