Ethnicity's effect on social media-based comment intention : comparing minority and majority consumers
author
Bozkurt, Siddik
Gligor, David
Hollebeek, Linda Desiree
statement of authorship
Sıddık Bozkurt, David Gligor, Linda D. Hollebeek
source
Psychology and Marketing
publisher
Wiley
journal volume number month
vol. 38, 11
year of publication
2021
pages
p. 1895-1910
url
https://doi.org/10.1002/mar.21549
subject term
tarbijad
etnilisus
kliendid
firmad
sotsiaalmeedia
ISSN
1520-6793
0742-6046
notes
Bibliogr.: 94 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/14014
https://www.scopus.com/record/display.uri?eid=2-s2.0-85111042015&origin=inward&txGid=2c291903ea74ddc6de87452e16a01ce7
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=PSYCHOL%20MARKET&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000676131900001
category (general)
Psychology
Business, management and accounting
Psühholoogia
Äri, juhtimine ja raamatupidamine
category (sub)
Psychology. Applied psychology
Business, management and accounting. Marketing
Psühholoogia. Rakenduspsühholoogia
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group