The effect of consumers' affective engagement on their personal data disclosure on social media
author
Urbonavicius, Sigitas
Hollebeek, Linda Desiree
Simanavičiute, Agne
statement of authorship
Sigitas Urbonavicius, Linda D. Hollebeek, Agnė Simanavičiūtė
source
Journal of Consumer Behaviour
publisher
John Wiley and Sons
year of publication
2025
pages
28 p
url
https://doi.org/10.1002/cb.2481
subject term
tarbijakäitumine
kliendid
isikuandmed
earühmad
sotsiaalmeedia
keyword
affective engagement
consumer engagement (CE)
negotiated exchange
personal data disclosure
reciprocal exchange
relationship marketing
social exchange theory
social media
ISSN
1472-0817
notes
Bibliogr.: 103 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
ärikorralduse instituut
Department of Business Administration
language
English
Inglise