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Avatars' phygital social presence in the metaverse : an engaged theory perspectiveSprott, David E.; Hollebeek, Linda Desiree; Sigurdsson, Valdimar; Clark, Moira K.; Urbonavicius, SigitasPsychology and Marketing2025 / p. 1528-1540 https://doi.org/10.1002/mar.22191 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Consumers’ online brand-related misinformation engagement : a weapons of influence perspectiveHollebeek, Linda Desiree; Parts, Oliver; Urbonavicius, Sigitas; Riisalu, Rein; Adomaviciute-Sakalauske, Karina; Jansson, JohanJournal of strategic marketing2024 / p. 1415-1434 https://doi.org/10.1080/0965254X.2024.2380657 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Crafting conceptual proposition-based contributions: The 7C frameworkHollebeek, Linda Desiree; Srivastava, Rajendra K.; Clark, Moira K.; Urbonavicius, Sigitas; Lim, Weng MarcPsychology and Marketing2024 / p. 2396-2411 https://doi.org/10.1002/mar.22055 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Customer journey value : a conceptual frameworkHollebeek, Linda Desiree; Urbonavicius, Sigitas; Sigurdsson, Valdimar; Arvola, Rene; Clark, Moira K.Journal of creating value2023 / p. 8-26 https://doi.org/10.1177/23949643231157155 Journal metrics at Scopus Article at Scopus Article at WOS

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The effect of consumers' affective engagement on their personal data disclosure on social mediaUrbonavicius, Sigitas; Hollebeek, Linda Desiree; Simanavičiute, AgneJournal of Consumer Behaviour2025 / 17 p. : ill https://doi.org/10.1002/cb.2481 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further researchHollebeek, Linda Desiree; Menidjel, Choukri; Sarstedt, Marko; Jansson, Johan; Urbonavicius, SigitasPsychology and Marketing2024 / art. 1326454, 18 p. : ill https://doi.org/10.1002/mar.21957 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Enhancing brand equity through sublime experience : the mediating role of consumers' branded content engagementWaqas, Muhammad; Wajid, Nauman; Khan, Muhammad Ali; Hollebeek, Linda Desiree; Urbonavicius, SigitasJournal of Consumer Behaviour2025 / 17 p https://doi.org/10.1002/cb.70002 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Exploring purchase intention in metaverse retailing : insights from an automotive platformZhang, Haowei; Lv, Yang; Zhang, Justin Zuopeng; Hollebeek, Linda Desiree; Behl, Abhishek; Urbonavicius, SigitasJournal of retailing and consumer services2025 / art. 104144 https://doi.org/10.1016/j.jretconser.2024.104144 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Guidelines for theory selection : The IMPACT frameworkHollebeek, Linda Desiree; Kumar, V; Srivastava, Rajendra K.; Lim, Weng Marc; Urbonavicius, SigitasPsychology and marketing2025 / vol. 18 https://doi.org/10.1002/mar.70009 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic reviewHollebeek, Linda Desiree; Sarstedt, Marko; Menidjel, Choukri; Sprott, David E.; Urbonavicius, SigitasPsychology & Marketing2023 / p. 1074 - 1088 https://doi.org/10.1002/mar.21797 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Product sharing for reuse engagement as an intrinsic motivation to continue participation in sharing economyUrbonavicius, Sigitas; Radaviciene, Indre; Graiciunaite, Marta; Hollebeek, Linda DesireeEuromed Journal of Business2026 / p. 132-147 https://doi.org/10.1108/EMJB-11-2025-0440

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Stakeholder engagement and business model innovation valueHollebeek, Linda Desiree; Urbonavicius, Sigitas; Parts, OliverThe service industries journal2022 / p. 42-58 https://doi.org/10.1080/02642069.2022.2026334 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchersHollebeek, Linda Desiree; Sarstedt, Marko; Menidjel, Choukri; Urbonavicius, Sigitas; Dikcius, VytautasMarketing intelligence and planning2024 / p. 1464-1493 : ill https://doi.org/10.1108/MIP-06-2024-0413 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Why switch? The role of customer variety-seeking and engagement in driving service switching intentionMenidjel, Choukri; Hollebeek, Linda Desiree; Urbonavicius, Sigitas; Sigurdsson, ValdimarJournal of services marketing2023 / p. 592-605 https://doi.org/10.1108/JSM-04-2022-0122 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Urbonavicius, Sigitas (author)

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