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The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets: an empirical study

author
Abbasi, Amir
Hollebeek, Linda Desiree
Hassan, Maria
Ting, Ding
Salm, Eliis
Dikcius, Vytautas
statement of authorship
Amir Abbasi, Linda D. Hollebeek, Maria Hassan, Ding Ting, Eliis Salm, Vytautas Dikcius
source
publisher
journal volume number month
Vol. 15, 2
year of publication
pages
p. 216 - 247
url
ISSN
2029-4581
notes
Bibliogr.: 94 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
Abbasi, A., Hollebeek, L. D., Hassan, M., Ting, D., Salm, E., Dikcius, V. The impact of consumer engagement with gamified branded apps on gameful experience in emerging markets: an empirical study // Organizations and Markets in Emerging Economies (2024) Vol. 15, 2, p. 216 - 247. https://doi.org/10.15388/omee.2024.15.11