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The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being

author
Al Amin, Md.
Rahman, Md Masudur
Hollebeek, Linda Desiree
Ul Islam, Jamid
Clark, Moira K.
statement of authorship
Md. Al Amin, Md Masudur Rahman, Linda D. Hollebeek, Jamid Ul Islam, Moira K. Clark
source
Business Strategy and The Environment
publisher
year of publication
pages
17 p
url
ISSN
0964-4733
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
English
subject term
keyword
bottom-of-the-pyramid
customer empowerment
customer engagement
social media marketing activities
subjective well-being
sustainability
Al Amin, Md., Rahman, Md M., Hollebeek, L. D., Ul Islam, J., Clark, M. K. The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being // Business Strategy and The Environment (2025), 17 p. https://doi.org/10.1002/bse.70357