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bottom-of-the-pyramid (keyword)
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journal article EST
/
journal article ENG
The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being
Al Amin, Md.
;
Rahman, Md Masudur
;
Hollebeek, Linda Desiree
;
Ul Islam, Jamid
;
Clark, Moira K.
Business Strategy and The Environment
2026
/
17 p. : ill
https://doi.org/10.1002/bse.70357
Journal metrics at Scopus
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journal article EST
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journal article ENG
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keyword
22
1.
bottom-of-the-pyramid
2.
experience pyramid
3.
experience pyramid model
4.
pyramid
5.
bottom boundary layer
6.
Bottom Contact
7.
bottom shear stress
8.
bottom waters
9.
bottom-up
10.
bottom-up control
11.
bottom-up effects
12.
bottom-up models
13.
bottom‐up participation
14.
bottom-up process management
15.
double bottom damage
16.
ice bottom communities
17.
near-bottom velocity
18.
non-reflecting bottom profile
19.
quartic bottom profile
20.
Triple bottom line
21.
triple bottom line (TBL)
22.
triple bottom-line performance
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