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Relationship hijacking (keyword)
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journal article ENG
The invisible leash: when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda Desiree
;
Weiger, Welf Hermann
;
Hammerschmidt, Maik
Journal of Service Management
2022
/
p. 485-495
https://doi.org/10.1108/JOSM-06-2021-0211
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journal article EST
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keyword
22
1.
Relationship hijacking
2.
brand relationship quality
3.
British relationship with Europe
4.
client-vendor relationship
5.
client-vendor relationship in software development
6.
consumer-brand relationship
7.
customer relationship management (CRM)
8.
human-landscape relationship
9.
pollen–plant relationship
10.
Pollen–plant richness relationship
11.
relationship
12.
relationship between national law and EU law
13.
relationship marketing
14.
relationship orientation
15.
relationship performance
16.
relationship proneness
17.
relationship quality
18.
relationship satisfaction
19.
relationship with central government
20.
species–area relationship
21.
species-area relationship (SAR)
22.
Structure-property relationship
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