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partial least squares structural equation modeling (PLS-SEM) (keyword)

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journal article EST / journal article ENG

Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal pronenessLuo, Xi; Cheah, Jun-Hwa; Hollebeek, Linda Desiree; Lim, Xin-JeanJournal of retailing and consumer services2024 / art. 103644, 15 p. : ill https://doi.org/10.1016/j.jretconser.2023.103644 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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