Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
author
statement of authorship
Xi Luo, Jun-Hwa Cheah, Linda D. Hollebeek, Xin-Jean Lim
publisher
journal volume number month
vol. 77
year of publication
pages
art. 103644
subject term
keyword
live-streaming
elaboration likelihood model
deal proneness
impulse buying
partial least squares structural equation modeling (PLS-SEM)
ISSN
0969-6989
notes
Bibliogr. p. 12-15
scientific publication
teaduspublikatsioon
classifier
TTÜ department
language
inglise
Luo, X., Cheah, J-H.; Hollebeek, L. D., Lim, X-J. Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness // Journal of retailing and consumer services (2024) vol. 77, art. 103644.